Governor supports ‘Bali is My Life’ campaign

Nov 7th 2006

In a meeting held today between Governor Dewa Made Beratha and members of the Bali Tourism Board, the Governor expressed his support for the Bali is My Life promotional campaign. He indicated that the creative is strong, and a positive and true representation of Bali.

The Bali is My Life campaign came about from a Ministry of Culture and Tourism and Bali Tourism Board initiative. It was recognized that since the bombs in Bali, compounded by other issues such as bird flu and the resulting drop in tourist numbers to the island, the promotion of Bali became essential.

The essence of the Bali is my Life campaign for the Balinese is to embrace their individual and unique roles in the vibrant life of the island. It is also to reassert Bali as a destination of choice for international travelers and for visitors to make Bali a genuine part of their lives too.

The Governor is expecting to attend the industry and media launch of the Bali is My Life promotional campaign on Sunday 12 November, officiated by Minister Jero Wacik at Patra Hotel from 12p.m, in a show of support. He is also expecting to lead the community launch of Bali is My Life on 09 December which coincides with Kuningan, a spiritual celebration which is a naturally festive time in the Balinese annual calendar.

It is hoped that if the stakeholders, industry representatives and the people of Bali respond well to this promotional campaign, that Bali is My Life will become the new brand of Bali.

Bali is my life